Bridge builder between strategy, technology and delivery.

My knowledge of e-commerce comes from daily business. I started as an online marketing manager in 2007. On the side, I built online shops as a freelancer and developed strategies for Google Ads and search engine optimization, mostly for mid-sized companies.

In 2009 I joined BEAUTEK as the first online marketing employee and later led the e-commerce and marketing department. In 2017 I took over the inventory, the brand and a team of eight in an asset deal and became managing director and CTO. I cut fixed costs by 25 percent and invested the savings in growth.

After that I built a B2B shop from scratch, managed an advertising budget of 4.2 million euros as managing director of a subsidiary and launched international online shops within the Würth Group. Since 2022 I have been with KPS AG, where I combine business development with platform architecture and partner networks.

Visible success in the market rests on invisible work behind the scenes. That includes audit-proof ERP processes, clean payment processes and a tidy system landscape. Only this foundation makes growth possible.

A project that shaped me

I joined a DIY group’s marketplace program when coordination between many specialist teams had stalled. My job was to create structure, communicate clearly and bring the teams back together. The program went live on time and on budget. The client expanded its assortment many times over and opened up new revenue streams.

Since then I have been convinced that large transformations rarely fail because of technology. More often they fail because of communication. That is why I report results openly, the good and the bad.